Design is not just about visual appeal
A good design defines your brand in each element you share

Brand Manual

Your Design Projects Your Brand Personality

 

Choose colours, fonts and other visual
elements that project your personality.

“Projecting” your brand would happen logically after you have carved out your “brand guidelines”. What are brand guidelines with regard to your brand manual? Well your brand guidelines specify everything that presents itself in the look feel and visual cognizant experience of your brand. From personal statements, to branded photos, to spelling all are definitive of your brand in presenting yourself in a brand manual.
With clear brand guidelines your brand will be consistent in its presentation, a professional logo design, right from business cards to blog posts and social media postings. Let us begin at with highlighting important brand values and or keywords in a clear contrasting font. Your brand guidelines should describe exactly what your business stands for, along with company stationery design, not just the visuals, logos and colours your company stands for. One of the easiest ways to draw attention to these values or keywords is to highlight them, to make a few “elements” jump off the page.
When done creatively and strategically draw the reader to a “haven” of exclusivity. Next will be the presentation of your brand colours in an ingenious way. Colour trends can be wacky. You can even rebrand with bold bright colours at every turn. Colour is particularly useful for visual appeal, creating contrast, grouping elements, and encoding quantity. Use colour contrast to make your most relevant content visually prominent. Prominence makes an object stand out from its surroundings.
We can project prominence in our infographics to help viewers pay attention to the most important elements of the composition, playing with attributes like colour, shape, size, position, and orientation; we can create the desired contrast. Next we need to create a compelling title page, keeping in mind the tone of your visuals through the rest of the manual. Ensuring your audience understands from the first page, right through the end, “what your company is about”. Not only does this make your product look amazing it will help your brand create a narrative around it.
 


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Works

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It’s All About Giving An Identity To Your Business
We Make Sure You Achieve This Keeping Your Philosophy Alive

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Communicate effectively using colours

Creating compelling colour schemes for infographics is not necessarily following trends. Yes, you should consider what is trending, focusing both on style and substance. Looking up a color wheel will help us understand colour relationships which are indispensable for visual communication. We all know the primary colours (red, yellow, and blue) mix to form secondary colours (orange, green, and purple), and then the secondary colours blend to form tertiary colours (vermillion, amber, chartreuse, tea, violet and magenta) rounding out the colour wheel.

Define your business personality visually

Projecting your brands business personality would happen logically after you have carved out your “brand guidelines”. What are brand business personality guidelines with regard to your brand manual? Well your brand guidelines specify everything that presents itself in the look feel and visual cognizant experience of your brand. From personal statements, to branded photos, to spelling all are definitive of your brand in presenting yourself in a brand manual.


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