SEO + SEM + SMM +
Inbound Marketing

Maximised lead generation
and strong design presence

Client Netrack India Pvt. Ltd.

Client Since 2010

Type B2B

0 %

Branding  

0 %

reach

0 X

Genarating leads

A perfect blend of digital marketing techniques helped increase lead generation and improve social media presence.

Project Overview

Netrack is an IT Enclosures and accessories manufacturer offering an array of services that serve to Store, Secure, Integrate and Systemise passive and active IT components. 

 The client approached addpro Network digital marketing expertise to manage its Digital Marketing & Brand Awareness campaign The goal was to strengthen its Digital brand presence, build audience trust to Increase website traffic and Lead Generation. 

Within one year of taking over the client’s Digital Branding, Addpro generated a 100 percent increase in website traffic and create strong social media presence which supported client in increase in website conversation .

Challenges

Netrack India reached us in Mid 2010 for help redesign its website & to increase site traffic ,lead generation and expanding their overall Brand Presence on the web.

 With thousands of online searches for important keywords like ‘server rack , network cabinet’ every month, the company lost precious leads because of poor search engine rankings. Online user engagement with the brand was minimal, with a skeletal website and negligible online presence.

Project Overview

After conducting an audit of their website and other online channels, we saw that the greatest potential for Growth in traffic lied in two places:

A
Search Engine Marketing

B
Social media
Marketing

Solutions

Copy
Writing

Website Design
& Development

Search Engine
Optimisation (SEO)

Google
Adwords

Remarking
Ads

Network
Display Ads

Linkedin
Marketing

Facebook
Marketing

Youtube
Marketing

Email
Marketing

Blog Post &
Content Marketing

To position Netrack India as a leader in the Network Cabinet Manufacturing industry, Addpro’s Digital Marketing Strategy for Netrack was divided into three phases.

In the first phase, Addpro Network re-hauled the website and improved the user interface. The Netrack India website was redesigned to look younger, contemporary and professional. The website was also re-structured for easy navigability. The content was tailored to make the website search-engine friendly.

Addpro’s social media management campaigns involved managing the client’s three channels: Facebook, Instagram and Nextdoor.

Initially, we focused on identifying the client’s target audience and understanding their online behavior to have a clear direction for our marketing campaigns. Our social media experts performed market research and social media audits to determine what the users stopped scrolling for and what content topics they enjoyed engaging with. Initially, we focused on identifying the client’s target audience and understanding their online behavior to have a clear direction for our marketing campaigns.

Our social media experts performed market research and social media audits to determine what the users stopped scrolling for and what content topics they enjoyed engaging with.

Web UI

Marketing collateral

Next, a comprehensive competitive analysis was done to evaluate online competition. A Keyword research was performed to identify all relevant keywords. Addpro Network then optimized every page of the company’s website, creating effective meta tags. In parallel, Addpro’s Social Media Marketing team worked on building back links to the Netrack India website and creating visibility on popular social communities like Facebook, Linkedin and Youtube. This combination of Search Engine optimisation , Google Adwords & Network Display ads served to increase Netrack India’s ranking on search engines for several keywords & supported them to position their Brand strongly against their competitor With these efforts, traffic on the Netrack website increased considerably.

We began conversion-optimization to increase the number of sales leads being generated from the increased traffic on the website. This entailed fine-tuning the design and copy of important landing pages, to get site visitors to submit enquires, to get contact information for potential customers, thus generating a sales lead.

In third phase , addpro social media management involved managing the client’s three channels: Facebook, Linkedin and Youtube . Initially, we focused on identifying the client’s target audience and understanding their online behavior to have a clear direction for our marketing campaigns.

Our social media experts performed market research and social media audits to determine what the users stopped scrolling for and what content topics they enjoyed engaging with.

Email Marketing

The primary purpose of inbound marketing was to establish excellent communication between the company and prospects. We started an email marketing campaign which helped the company convey their product and service details quickly and directly. 

Emailer

To position Netrack India as a leader in the Network Cabinet Manufacturing industry, Addpro’s Digital Marketing Strategy for Netrack was divided into three phases.

Youtube Marketing

The primary goal of YouTube marketing is to help Netrack to promote a brand and its products to gain exposure, boost traffic, increase their customer base, and reach new audiences.

YouTube

Result

Upon a series of brainstorming with the stakeholders . we understood what the brand really stands for. To them, nothing gives more happiness and satisfaction than solving their customers’ problems, no matter the uninhabitable terrain, monstrous weather, frequent calamities or poor infrastructure. When we digged deeper into their ethics, the story of how Simta uplifted the lives of many was unveiled. And that’s exactly what we conveyed – we narrated the ambitious Vision and achievements of the company in the form of real life testimonials of its customers.

Brand Awareness

Digital Branding

Lead Generation

Trust Building