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The creating of search engine optimized (SEO friendly) content, as we all casually throw the jargon around, is a simple process of crafting content that conforms to SEO parameters. “SEO per se is a complex aspect of digital marketing that, for a newbie who is just setting up a website or redesigning a website, can […]

You may be familiar with the term lead generation if you are familiar with digital marketing, but how exactly does it benefit you? Leads are the potential prospects who are likely to invest in your product or services provided by you. The traffic you are getting on various platforms is unavailing if you are not

Oh! Don’t you have an Instagram ID? This is the reaction if someone asks you about your social media presence and you said No. Digital marketing has made a prominent space in our life, and when you are a business owner, it becomes essential for you to give your brand its internet presence. The digital

B2B are services provided from one business to another rather than giving it to the consumer. B2B is tying up with companies for a constant ongoing business exchange which saves you a lot of money. The services you are providing for any business is bigger in sales scale than for any consumer. Many industries only