As a social media management agency let us establish this, people are using face book at work, for work. There is a reason why people are using face book at work, boredom, killing time, getting current on a lunch break, or maybe just want a distracting moment. Now if that “distracting moment” happens to be your alluring Facebook post you have given that customer food for thought, and the opportunity to even “like” and share what allured them. Let us take this step by step, as we, a digital marketing agency in Bangalore, would advise a structured approach.
You need to install Facebook Pixel which will allow you to track conversions on different kinds of pages. These might include the sales conversions page and submissions page. The next step is to effectively utilize campaign objectives and ad sets. This is a significant factor in your success with face book marketing.
Your primary objective is in using Facebook and technology to influence people and buying patterns.
The three categories of objectives are awareness, consideration and conversion. Important objectives brand awareness, traffic, lead generation and conversions. Your purpose with this campaign is to get people to the fore of your sales funnel. Your ideal targets should be an audience that is of a wide group of characteristics.
In driving traffic, be specific with product or service offerings, clear target demographics, and very narrow industry profiles. And with lead generation it is really simple, because all it involves is a few clicks for your potential customer to sign up for your product or service, this is because their information is automatically retrieved from their face book registration details. If you are a small B2B the most efficient way to create your custom audience is to use customer file, website traffic or engagement.